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How to Gain the Loyalty of Generation X

Children of Generation X (people born between 1965-1981), or Gen X as they are more commonly known, are often overlooked in favor of the other two gen...

What are Millennials Looking For in a Hotel?

Millennials (people born between 1982-2000) are a huge focus in today’s market, as they are not only a larger group than the baby boomers, they are al...

Optimize Efficiency for Satisfied Business Travelers

Business travelers’ expectations, as opposed to leisure travelers, are that the hotel will help them fulfill the duties for which they came in the mos...

Exceeding Expectations of Leisure Travelers

Learning how to serve the different needs and desires of leisure travelers vs. business travelers is important for any hotel. Leisure travelers are tr...

Handling the High Expectations of Baby Boomer Guests

  The baby boomer generation (people born between 1945-1964), besides being one of the biggest in recorded history, have also reached or are nearing t...

Embrace Your Assets: The Hotel's Best Defense in the Sharing Economy

  Concerns about the sharing economy- namely, Airbnb and similar travel accommodation options- have plagued the hotel industry since the company first...